The term speed optimization refers to the website load speed. It is basically the time taken by the website page to load after the user clicking the link. Sources say that nearly 47% of online shoppers expect a website to load in less than 2 seconds. So such kind of disasters does happen if your website load speed is not optimized.
They say website performance is customer experience. Because when your page loads faster and translates into eye-catching online shopping experience then customers will automatically come your way. Many big brands usually leverage industry-proven strategies, exceptional development skills, and an impeccable web hosting service to build websites that offer high-quality performance.